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In the face of relentless European encroachment on local soil and markets, what course of action does one take? For Tusker, the answer is crystal clear: reaffirm their unrivaled greatness. With a resounding voice, they address their audience through an inclusive message, fostering a sense of belonging to a movement that transcends individuality. In this epic symphony, Tusker resoundingly drums home their regal presence, solidifying their position as Africa’s unassailable sovereign.
Net#work BBDO and director Dan Mace’s ad for Tusker is a masterful piece of storytelling that transcends mere advertisement. It captivates our senses, taking us on a sonic odyssey through the vibrant tapestry of Kenya. With Kaki as our guide, we witness the magic of unity, as diverse tribes and regions merge into an enchanting symphony. The ad’s visual and auditory tapestry harmonise effortlessly, leaving us in awe of the boundless potential that emerges when we come together to create something truly incredible.
WATCH THE COMMERCIAL – CLICK ABOVE
Armed with expertise and passion for meticulous sonic preservation, our use of studio-grade custom microphone techniques ensures that every instrument and sound is captured with utmost fidelity. Through the creation of custom sampler instruments, we enabled access to the sonic treasures of Kenya’s past, allowing future generations to reinterpret and reimagine the nation’s musical legacy. Our field recordings, infused with the pulse of everyday life, further enrich the sonic tapestry.
ARCHIVALLY MULTISAMPLING THE NYATITI
FASCINATING DRUM TECHNIQUES
RURAL KENYA
LISTEN TO A PROMO CLIP OF THESE BEAUTIFUL RECORDINGS – CLICK ABOVE
Embarking on a sonic adventure alongside the esteemed craftsman, Sibot, a captivating journey unfolds. Together, we traversed the roads, capturing an array of sounds that lay the foundation for an unparalleled Kenyan cultural pop hybrid. The meticulous artistry of Sibot merges seamlessly with the rich tapestry of Kenyan traditions, resulting in an audacious sonic concoction that defies categorisation and celebrates the nation’s vibrant musical heritage.
WATCH A STAGED MAKING OF FILM ABOUT TUSKER ‘HERE’S TO US’.
With studio-quality precision, we immortalise the intricate details, transforming them into sonic treasures that celebrate Kenya’s natural wonders and human spirit. These recordings stand as a testament to the diverse tapestry of sounds that resonate throughout the country, preserving the captivating harmonies for generations to come.
