VIRGIN RADIO – CYMATIC REBRANDING
Dynamic Visuals in Motion: Cymatic Branding Unleashes the Energy of Sound, Immerse Yourself in the Cymatic Universe: Bold Designs Transcending Music's Boundaries - Revolutionizing Branding with Cymatic: Amplifying Virgin Radio's Pulse of Music Culture
The Cymatic branding concept is inspired by the science of cymatics, which studies the patterns that sound waves create when passed through a medium, such as water or sand. The concept was brought to life through a series of striking visual designs, featuring bold colors, geometric shapes, and dynamic patterns that evoke the energy and movement of sound waves.
WATCH THE VIGIN CYMATICS ‘MAKING OF’ CASE STUDY – CLICK ABOVE
Dynamic and Versatile Branding: Vibrant Patterns and Animated Designs Synced to the Rhythm of Music
The branding was designed to be flexible and adaptable, with a range of different patterns and colour schemes that could be used across different platforms and applications. The patterns were also designed to be animated, allowing them to come to life and pulsate in time with the beat of the music.
With precision and creativity, we developed a groundbreaking filming method that masterfully captured these enchanting images. Every delicate ripple and flowing contour was skillfully documented, allowing us to preserve the ephemeral beauty created by the harmonious interplay of sound and matter.
A RANGE OF THE BEAUTIFUL SAND PATTERNS GENERATED FOR VIRGIN
Dynamic and Versatile Branding: Vibrant Patterns and Animated Designs Synced to the Rhythm of Music
At our innovative studio, we embarked on a remarkable journey to capture the essence of regions through the mesmerizing art of cymatics. We meticulously crafted a custom 3D printed cymatic apparatus, ingeniously designed to harness the power of specific sound frequencies and their resulting vibrations. What emerged were awe-inspiring visual revelations, manifesting as intricate patterns in water and sand, uniquely reflective of each region’s identity.
Through our custom 3D printed cymatic apparatus and innovative filming technique, we have unlocked a visual symphony that transcends traditional artistic expressions. The resulting images serve as a testament to the profound connection between sound, vibration, and the captivating images that emerge from them.
